Ahhh! Allegra!
Experience something different this allergy season, so you can experience more. Because this season, there’s Allegra.

Only you know how miserable your allergies can be--and how some antihistamines can make you feel. That’s why Allegra was made to give you nondrowsy relief but let you feel like yourself. In fact, in tests conducted by allergists, drowsiness in people who took Allegra was similar to placebo (sugar pill), 1.3% vs 0.9%. The most commonly reported adverse experiences for Allegra and placebo are cold or flu (2.5% vs 1.5%), nausea (1.6% vs 1.5%), and menstrual pain (1.5% vs 0.3%).

Allegra works on the worst seasonal nasal allergy symptoms: your itchy, watery eves, plus the sneezing and runny nose that make you so miserable.

Most important of all, Allegra is safe to take as prescribed, without worrying that its effectiveness will wear off as the day wears on.

Ahhh! Back to feeling great!
The best thing about Allegra is how you feel when you take it--free to do what you want--free to really get out there.

And to get the most out of Allegra, be sure to take it as prescribed (one capsule twice a day for people 12 and over). It’s also important to take all the capsules as your doctor prescribes--don’t stop too soon just because you feel relief!

In fact, if you’ve ever noticed that your allergies seem to get worse as the season progresses--you’ve experienced the priming effect. Basically, your body becomes more sensitive to allergens after repeated exposure--so less and less pollen can cause more and more of a reaction. Taking your allergy medicine as directed can help reduce that reaction.

Now get ready to discover the allergy relief you’ve been looking for. Join the millions of people who’ll be saying--

Ahhh!Allegra!

Ahhhchoo!
Depending on your sensitivity and where you live, the itching, sneezing, dripping misery you feel when allergy season starts can continue for weeks or months--with a repeat performance each allergy season. So what causes this condition that can reduce an adult to tears? Billions of microscopic pollen grains that are released into the air every spring and fall. Often called hay fever, it’s technically known as seasonal allergic rhinitis, and roughly 41 million people in the US alone suffer from it.

Sniff Why me?
It’s not known for sure why some people have allergic reactions and others do not, although allergies tend to run in families.

What scientists do know is that your allergic reactions are caused by a case of “mistaken identity” within your immune system--that amazing defense the body launches against outside invaders. For some reason, the immune systems of allergic people misinterpret harmless grains of pollen as threats to the body, releasing a series of chemical weapons--including histamine. Unfortunately, this battle is waged in your head and results in the miserable symptoms we call allergies. Untreated, allergies may get worse with each passing season. Fortunately, treating allergies with a nonsedating antihistamine like Allegra can bring you much-needed relief.



PRESCRIBING INFORMATION
as of December 1996

art Description
Clinical Pharmacology
Indications
Contraindications
Precautions
Adverse Reactions
Overdosage
Dosage & Administration
How Supplied


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Allegra (fexofenadine HCl) 60mg capsules - for nondrowsy relief of Seasonal Allergic Rhinitis Info